Sorry, never heard of it, but looking on the website, my personal opinion is a reasonable kibble, but maybe not the best. It contains natural ingredients which is good, but apart from the main meat, is mostly rice, oats and bran which may not be ideal. The only veg included is beet pulp. But I am looking at it from a barf point of view - compared with most dog foods, it's quite good. Sorry if that's confusing, but I try not to be too opinionated, as I recognise that everyone has their own criteria for dog food.
If you are going to feed a dried food, I suggest that you take a look at Orijen and Applaws as well, and decide which you prefer.